Here’s a few ideas:
- Entertainment. People will want to get them self out of feeling down about the state of the economy, the global crises, that sort of stuff. Find a creative way of helping them with this and you’ve got a winner on your hands.
- Repossession. People aren’t able to pay their bills. Lenders what back their investment. It’s sad to be living off other people’s miseries, but somebody’s gotta do it.
- The Must Happens. People will always be dying: Open a morgue, wreath service, design the programme. Babies will always need diapers, children will always need education. You get the gist.
- Smaller luxuries. You may not be able to afford the all inclusive spa treatment but you wouldn’t mind getting a little home treatment: A new lipstick, self service facial sets, and out with the gym membership, in with the home gym and videos.